The Impact of Public Relations on Local Food Security Awareness: A Case Study of Makurdi LGA, Benue State

The Impact of Public Relations on Local Food Security Awareness: A Case Study of Makurdi LGA, Benue State

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Chapter One: Introduction

1.1 Background of the Study
Food security remains a critical issue globally, particularly in regions like Makurdi LGA, Benue State, where agricultural activities are central to livelihoods. Despite being a food-producing region, challenges such as poor infrastructure, climate change, and limited access to resources undermine food security. Public Relations (PR) plays a pivotal role in raising awareness about food security issues, encouraging community participation, and advocating for policies that support local food systems.

PR strategies, including media campaigns, stakeholder engagement, and educational outreach, can amplify awareness of food security challenges and promote sustainable agricultural practices. Research indicates that effective PR interventions contribute to behavioral change and foster community-driven solutions to food insecurity (Okafor & Danjuma, 2023). This study examines how PR can enhance food security awareness in Makurdi LGA and drive collective action for sustainable solutions.

1.2 Statement of the Problem
Despite its agricultural potential, food security challenges persist in Makurdi LGA due to insufficient awareness, lack of stakeholder coordination, and ineffective communication strategies. While PR has the capacity to address these issues, its application in promoting food security awareness is inadequately documented. This study investigates the role of PR in enhancing local food security awareness and fostering community involvement.

1.3 Objectives of the Study

1. To identify PR strategies used to promote food security awareness in Makurdi LGA.
2. To evaluate the effectiveness of these strategies in addressing food security challenges.
3. To recommend improvements in PR practices for promoting food security.

1.4 Research Questions

1. What PR strategies are being used to promote food security awareness in Makurdi LGA?
2. How effective are these strategies in addressing food security challenges?
3. What recommendations can enhance PR’s role in promoting food security?

1.5 Research Hypotheses

1. H1: PR strategies significantly improve public awareness of food security challenges.
2. H2: Lack of effective communication hinders community involvement in food security efforts.
3. H3: PR-driven campaigns enhance stakeholder collaboration for sustainable food systems.

1.6 Significance of the Study
The study provides valuable insights into the role of PR in promoting food security awareness, offering practical recommendations for policymakers, agricultural stakeholders, and PR professionals. Its findings contribute to sustainable solutions for food security challenges in Makurdi LGA.

1.7 Scope and Limitations of the Study
The study focuses on PR strategies for promoting food security awareness in Makurdi LGA, Benue State. It does not address food security issues beyond the specified locale.

1.8 Operational Definition of Terms

1. Public Relations (PR): Strategic communication practices aimed at raising awareness and fostering action.
2. Food Security: The availability, accessibility, and affordability of nutritious food for all.
3. Makurdi LGA: A local government area in Benue State, Nigeria, serving as the study location.

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